Raw, it’s a $148.99 card. Slabbed as a PSA 10 it sells for 77× that, and PSA has only ever handed out 47 of them.
| September · 1 sale · median $11,500 · −38% vs Jul | ||||
| 8 | eBay | 1997 POKEMON JAPANESE TOYOTA PROMO #25 PIKACHU TOYOTA PROMO PSA 10 GEM MINT | −38% | $11,500 |
| July · 1 sale · median $18,680 · +108% vs Jun | ||||
| 2 | eBay | PSA 10 Pikachu Toyota Auto Promo 1997 Old Back No.025 Pokemon Card Japanese Japanese #025 | +108% | $18,680 |
| June · 1 sale · median $9,000 · +400% vs May | ||||
| 5 | eBay | Pikachu Pokemon 1997 Toyota Promo Japanese 025 PSA 10 Japanese #25 | +400% | $9,000 |
| May 2025 · 1 sale · median $1,800 · +26% vs Apr | ||||
| 23 | eBay | Pokemon 1997 Toyota Pikachu Promo Japanese 025 PSA 10 US Seller Japanese #25 | +26% | $1,800 |
| April 2025 · 1 sale · median $1,423 · −5% vs Nov | ||||
| 9 | eBay | 1997 Pokemon Pikachu Toyota Japanese Promo #25 PSA 10 GEM MINT | −5% | $1,423 |
| November 2022 · 1 sale · median $1,500 | ||||
| 7 | eBay | Pikachu PSA 10 Toyota Japanese Promo #25 1997 Pokemon Card #25 | — | $1,500 |